Guest Post: Freelance Writing Basics

home-office-336378_960_720I’m excited to bring you my first ever guest post from freelance e-book writer Viktorija Avramoska. Read on to find some tips on how to approach a freelance writing job. Make sure you scroll to the bottom to find Vicky on social media!

As a freelance writer, you’re expected to be able to write about every topic. But, let’s be honest – can you know everything? I don’t think so. Unfortunately, clients expect this and when applying for a job, you must be prepared to write on different topics. Luckily for you, there are ways to write on different topics, even if you are not an expert on each of them.

The secret is to be aware of the things you need to know when writing on a topic, and to follow several simple steps or rules in order to end up with high quality content. So, let’s start from the beginning.

The first thing you should know as a freelancer, is the topic. What is it about? Let’s say you need to write about social media marketing. This means that you should know exactly what social media marketing is and all the things related to it. Although most of us have some knowledge regarding social media marketing since most of us use it to promote our services, it’s not that simple.

As a writer, you have to create content that will really help people achieve their goals and succeed in their business. This means that you not only need to know what social media marketing is, but also to:

  • know the type of business you’re writing about; and

  • explore each social media platform in depth, in order to learn which one would work the best for the particular business you write about.

Here is one example. Let’s assume you are writing about a small business (a restaurant, a shop). For this particular business, Facebook and/or Instagram might work the best. However, if you’re writing about a freelancing business or company, Facebook and/or Twitter might work the best. From my personal experience, when promoting my own freelancing business, I find Twitter the best social media platform, although I have always believed that Facebook is number one.

You should also consider the secrets, hacks, tips and tricks related to the topic itself, as well as those related to the social media platforms. In order to learn more about social media marketing, there are dozens of websites on the Internet, but you will find more on Twitter (I have discovered this after I started using it) as there are a lot of experts writing about it.

The interesting and more engaging part is when you are asked to combine and come up with the best marketing strategy which would really work for the business you are writing about. This means that you not only have to be knowledgeable about social media marketing, but also know the basics of marketing, in general.

Did you get lost on the way?!?!?!?

Don’t worry, it’s not as scary and complicated as it seems. But, to make it easier for you, here is a list of steps you should follow when writing an article/blog post/e-book on a topic, specifically social media marketing.

The steps of writing a freelance article:

  1. Once you see the title of your project and the outline, if provided, start searching the Internet. But don’t search only the title of the project, but also use key words related to the topic and the outline. For example, if the topic is “How to adapt your small business on Facebook,” apart from searching this phrase, you should also search for “marketing strategies on Facebook,” “Facebook for business tips and tricks,” and so on. You will find at least 20 useful websites. My suggestion to you is to use Twitter to find more about social media marketing. You can do this by simply typing “social media”, “social media marketing tips/hacks” and other related words in the search box. Trust me, you WILL find a lot of information you won’t find on the Internet.
  2. Gather ALL the relevant information you find online and either paste it together in one document, or use apps and tools, such as Evernote, to help you organize it.
  3. Once you have all the material put together, start reading it and search for the most relevant and important information, and/or information that follows the outline of the content.
  4. When you finally find the most appropriate material for your project, re-read it and start writing about it using YOUR OWN WORDS. As a freelancer, you understand what I mean, right? You only USE the sources as a basis for writing YOUR OWN content. When writing, always have in mind the outline provided, or create an outline of your own if you are allowed. This makes the writing process much easier, since you know exactly in which part to put which information.
  5. At the end, when you are all done with the writing and you have saved the document, don’t forget to check it for plagiarism. This is very important because if you, even unintentionally, have used a phrase from the sources, and the client notices this, you won’t get paid, plus it will affect your client’s feedback on you, as a freelancer, which additionally might have a negative effect on your future engagements.

Well, that would be all for now. It is not as hard as it seemed when you started reading, right??? I really hope this post will help you in becoming a better writer and will help you write better.

Until the next post,


Viktorija A.

Vicky Bio

Viktorija “Vicky” Avramoska has her Master of Arts in English Language Teaching; is an English teacher, a poet and a freelance writer on Upwork.

As a freelance writer, she has written many e-books, articles, and blog posts. She specializes in the following topics: health, dieting and nutrition, self-help and social media marketing. She is always ready to learn more and become a better writer. She is eager to have lots of projects and keep herself occupied with writing, even when there are no projects. She strongly believes that every person who calls him/herself a writer, should always write something.

If you need someone to write an article, a blog post or an e-book on the topics mentioned above, feel free to contact Vicky either through her Twitter account or her Upwork account.

Do you have any questions for Vicky about freelance writing? Leave them in the comments below! If you’re interested in writing a blogpost, send me an email at

Be sure to come back on Wednesday for Writer Wednesday featuring writer and poet Audrey Carroll!

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